This new dynamic will bring great benefit to both the luxury company, its collaborators and consumers because success will be achieved at all levels, both personally and professionally and in the services provided.


Today more than ever, the prophetic vision of the luxury leader should guide the creation of a new business profile within luxury brands. The prophetic vision has nothing to do with personal revelations of "entities" beyond the human, but, born from an attentive contemplation of reality, to know how to act in accordance with the sensitive signs manifested by reality itself, which always prevails; for the practical conclusions that must be drawn, not only to increase sales, but also to maintain a permanent interaction with luxury consumers, in whom loyalty must be taken care of; and, finally, to a dynamic performance that constantly leads: to a vision of what luxury is today; to a constant exit from the comfort zone, looking for new work alternatives and, to a constant being at the service of the consumer.


We believe that the new profile of the luxury leader must be composed of great integrity to act in accordance with the values and principles that drive the luxury sector; to a maturity to accept that you never have the last word and that you must be in constant renewal, which is, in the end, the touchstone for continuous growth; courage, to be able to face the setbacks that naturally occur in any process; transparency, when offering reception, dialogue, services and products; respect both the company, the consumer and himself; awareness of their attitudes and actions that should have a great impact on the consumption of luxury goods; energy, because no one should take the testimony of a timid person; adaptability, which indicates having an open mind to learn and a willingness to renew.