Specifically, in Peru, goldsmithing is millennial, with techniques that are more than 3,000 years old and that, with the arrival of new designs, are materialised in true works of art that can widely satisfy the luxury market both inside and outside the country.
Gold and silver, added to the use of precious and semi-precious jewellery, delight many Peruvians and foreigners who visit the country, providing a commercial framework that can and should be implemented to increase the commercialisation of jobs with nothing to do with envy of international production.
The digitisation of sales in Latin America shows that it is one of the fastest-growing markets for electronic commerce.
According to Americas Market Intelligence (AMI), online sales volumes in Latin America should grow by 29% between 2020 and 2024 to reach US$580 billion, opening up different business and investment opportunities.
In general, e-commerce has grown at double-digit rates and three digits in almost all regional markets.
According to MasterCard's SpendingPulse report, online sales grew by 75% year-on-year in 2020 in Brazil, the largest market in Latin America. In addition, the Brazilian e-commerce association ABComm reported a 68% expansion last year to some 126 billion reais (US$23 billion).
In Mexico, e-commerce grossed about 316 billion pesos (US$15 billion) in 2020, representing an annual growth of 81% and 9% of total retail sales, according to the Mexican online sales association AMVO.
Meanwhile, in Argentina, the electronic commerce chamber CACE reported a 124% increase in online sales in 2020. In the 1H of this year, they doubled in nominal terms, registering a 101% year-on-year expansion.