We also want to provide some statistical data in an effort to demonstrate that the vision and concept of luxury is changing, allowing people to live more in accordance with the prevailing reality. Lines above we mentioned that for a large sector of the population, luxury continues to be cars, yachts, jewelry, liquor, etc., but we also said that it is vital to bring the luxury experience closer to all sectors of the population so that everyone, in one way or another can enjoy the benefits of luxury.
Let the numbers speak for themselves:
1. The luxury fashion and accessories, perfumery, cosmetics and jewelry sector closed last year with a 15.5% increase in sales compared to the previous year, according to a study by EAE Business School. This luxury sector has been able to accommodate the sanitary requirements of 2020 and has succeeded.
2. In the luxury tourism sector, although last year's health crisis did not allow a normal and consistent development of this luxury sector, this has led to the generation of new trends. In this sense, Elefant Travel, a Madrid travel agency, has carried out a study that aims to determine the impact of the health crisis during 2020 on the luxury tourism segment worldwide, define the profile of the luxury client and explore future post-pandemic travel trends. This research was carried out through interviews with 19 of the best luxury travel agencies in the world that include the United Kingdom, Denmark, Switzerland, France, Germany, Luxembourg, Italy, Portugal, Spain, Russia, Turkey, Saudi Arabia, Jordan, the Emirates United Arabs, USA, India, Japan, Hong Kong.
We will present the results of the study in a next opportunity so that you can have a joint vision of the current state of the luxury sector in various parts of the world today.